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Writing Samples
This local sporting goods company wanted a page on their website to introduce a new brand of sunglasses from Austria. In this small space, I had to create a brand image using the only materials available: reams of highly technical information about the lenses, and a brief interview with the company’s manager. This piece was also used for a large-scale poster in a trade show booth. http://www.xdogs.com/xdogs/partners/lumen.html Return to Writing Samples Menu
These pieces were written for the Intranet newsletter of a local financial institution. The pieces had to be general enough to appeal to many employees, while still promoting the employer's philosophy. Return to Writing Samples Menu
On XDOGS.com, technical
product information had to be displayed in a way that users found fun
and attractive. Our team developed a display that featured
rollover images with explanatory copy. I was
responsible for researching and writing all product copy.
Below are links to two examples: http://www.xdogs.com/xdogs/shop/product_detail/quad.html http://www.xdogs.com/xdogs/shop/product_detail/surfimprime.html Return to Writing Samples Menu
A local credit union used this website to train their employees to use a new Intranet system. The text needed to be simultaneously inviting and instructional. Return to Writing Samples Menu
Additional Projects: Two sites I originally produced, then trained the clients to maintain themselves: http://www.twincitycatering.com http://www.marosfloorcovering.com Return to Writing Samples Menu
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