Writing Experience

Web Content Development: A writer and content specialist for 4 years, with experience developing and maintaining websites of all sizes. Skilled in writing and editing e-commerce product copy, online articles, branding statements, and online advertising. Experienced in managing information for a large-scale website using Vignette StoryServer.

Business Writing: Developer, writer, editor and designer of a wide variety of investor relations and marketing materials including: newsletters, brochures, corporate profiles, business plans and press releases.

Web Design and Desktop Publishing: Familiar with HTML, Adobe Photoshop and several web design and desktop publishing programs including: MS FrontPage, Macromedia Dreamweaver, Adobe Illustrator, WS_FTP Pro, Adobe Pagemaker, MS Publisher, and PowerPoint.

Work History

Freelance Writer – Minneapolis, Minnesota  July 2001 – Present

-Consult with a variety of local businesses to create website content and content strategy

-Advise managers on the development of websites and company Intranet sites

-Assist in developing training materials and technical documentation for web-based projects

-Write copy for websites, Intranets, brochures and newsletters.

Web Content Manager, XDOGS, Inc. - Minneapolis, Minnesota December 1999 - July 2001
-Oversaw content development of large-scale b-to-c website from conception to completion
-Managed day-to-day progress of outsourced developers and in-house content staff
-Wrote press releases, newsletters, web content, collateral materials, business plans and presentations
-Negotiated content partnerships with other websites, magazines and freelancers while maintaining continuity
-Responsible for all website editorial decisions as well as site maintenance and technical documentation.

Program Coordinator/ Content Specialist, Vallon Inc. - Minneapolis, Minnesota February 1999 - December 1999
-Managed the full cycle of website production for all website orders and website maintenance
-Responsible for copywriting and editing of client websites.
-Served as the representative for Web Publishing Services in strategic alliance with IBM
-Acted as single point of contact for referral customers and strategic alliance partners during the production and post-production phases of website development.

Website Administrator, Wintergreen Adventure Travel - Ely, Minnesota May 1997 - September 1998
-Managed and maintained "dogsledding.com" - the website for Wintergreen Adventure Travel
-Used Adobe Photoshop, MS FrontPage and Allaire Homesite to design, update, edit and maintain website
-Worked closely with owners and managers to produce an up-to-date website that fit the business' needs while remaining true to its philosophy
-Oversaw transition from print advertising to Internet advertising as main source of trip bookings.


Education

Carleton College Northfield, MN
Bachelor of Arts in Religious Studies, 1995.
Keble College, Oxford University
History exchange student Fall 1994
PEW Fellow in Geology Summer 1994